Film industry has been booming rapidly over the past years. Movie marketers tried numerous marketing attempts to persuade their target audience to come to the cinemas. As a fast-growing and ubiquitous media vehicle, social media becomes an indispensable tool in movies’ marketing campaigns.
Two perfect examples of utilizing social media to market their movies would be Hunger Games and The Twilight Saga. Both of them have millions of likes on their Facebook page. Their social media marketers consistently post photos and stories about the films and performers, keep updated about their coming shows and supply fresh news/information related to production of the films. They try to maintain consumers’ awareness and general publicity of the brand, especially during the slack time when the movies are still in production.
Dissimilar to other products, movies are not continually available in market. To seize consumers’ attention and avoid their brand names got diluted by a clutter of ads, marketers and PR professionals try to create a culture among social media and encourage their target audience to discuss about the films. The Twilight Saga uses vampire stories to leverage their movies and posts photos of Edward and Bella to emotionally appeal to teenage females who build up a huge fan-base of the movie.
Traditional media can hardly achieve film PR professionals’ marketing objectives any more. Utilizing social media to contiguously communicate to consumers can effectively maintain brand’s publicity in the market.
Get a closer look at Hunger Games social media campaigns at